Team Clean started with a simple observation. Cleaning products are designed to be noticed on shelf, but rarely photographed that way. Bold packaging, saturated color, strong graphic shapes. All the ingredients for compelling imagery, if you choose to treat them seriously.

This personal project applies campaign-level thinking to everyday CPG objects. Sharp light, considered framing, custom backgrounds built in Photoshop to complement each brand's visual identity. The result is work that sits comfortably alongside category leaders in food and beverage.

If you're a brand or agency working in the CPG space, this is how I approach every brief  regardless of how familiar the product might seem.  Get in Touch